服装的品牌化发展改变了服装的运营模式,这种改变是由服装市场的发展来决定的,而服装市场的发展,本身又受消费者服装消费理念影响。个性化美学时代的到来以及消费者穿衣理念逐年升级,成为服装品牌化经营的催化剂和发展土壤。 Clothing brand development has changed the mode of operation of clothing, this change is determined by the development of the apparel market, and the development of the apparel market itself is affected by the concept of consumer clothing consumption. The advent of personalized aesthetics era and the concept of consumer dress escalation year by year, a clothing brand management catalyst and development of the soil.