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对30种医学期刊2002～2004年相关资料进行统计分析,探索医学期刊广告事业运行特征并提出发展思路:稳住外企与国企广告客户、重点扶持药品与器械广告,树立医学期刊的论文与广告媒介联动行为的新观念。形成与医学期刊特色相吻合的广告设计的新理念。医学期刊广告事业不但蕴藏了有待挖掘的巨大商机,还具有推动我国医学科技进步的强大动力。
Statistical analysis of relevant data from 30 medical journals from 2002 to 2004 was carried out to explore the operational characteristics of medical journals advertising business and put forward the development of ideas: stabilize foreign advertisers and state-owned advertisers, focus on drug and equipment advertising, essay and advertising media for medical journals New concept of linkage behavior. Forming a new concept of advertising design that matches the characteristics of medical journals. Medical journals advertising career not only contains the tremendous business opportunities to be tapped, but also has a strong impetus to the progress of medical science and technology in our country.