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随着会展业的高速发展,展示设计也越来越受到人们的重视。新时代下的展示设计不仅要满足商家的宣传需要,突出其展品的形象与功能,更要满足人们日益发展的对展示审美的视觉需要。本文通过对色彩与人的心理效应、色彩的应用与原则、CIS等方面的分析,以及在个人在设计中的创作实践,谈一谈色彩在展示设计活动中的重要性。想要使展示设计既有合理性、艺术性,同时又突出展品的形象和特征,色彩是我们必须要考虑的首要问题。
With the rapid development of the convention and exhibition industry, more and more attention has been paid on the display design. The display design under the new era should not only meet the propaganda needs of merchants, highlight the image and function of their exhibits, but also satisfy people’s growing visual needs for displaying the aesthetic. Through the analysis of color and human psychological effects, the application and principle of color, CIS and other aspects, as well as the individual’s creative practice in design, this article talks about the importance of color in displaying design activities. Want to make display design both reasonable and artistic, while highlighting the image and characteristics of exhibits, color is the primary problem we must consider.