航标卫浴1997年自意大利进入中国,在海外市场享有很高知名度,七成产品出口国外市场。如今,随着国内市场版图不断扩大,航标卫浴实现了两个市场齐头并进。航标卫浴副总裁兼海外营销中心总经理肖秀丽介绍,近年来“两条腿”走路的航标卫浴,在产品设计生产过程,更加强调结合国内外市场消费需求差异,打造不同的个性化产品。举例来说,国外消费者更关注实用性能,因此,航标的外销产品针对国外消费者的使 Beacon bathroom in 1997 from Italy to enter China, enjoy a high reputation in overseas markets, Qicheng products exported to foreign markets. Today, with the continuous expansion of the domestic market, beacon bath to achieve two markets go hand in hand. Sau Sanitary Vice President and Overseas Marketing Center, general manager of Xiao Xiuli introduction, in recent years, “two legs ” walking beacon bathroom, product design and production process, more emphasis on combining consumer demand differences at home and abroad to create different personalized products . For example, foreign consumers are more concerned about the practical performance, therefore, beacon export products for foreign consumers