传统风俗深厚悠远的文化底蕴已经成为现代广告传播活动中主要的文化因素之一,从风俗文化中获取现代广告创意的素材、灵感,并通过其独有的魅力征服大众。探讨传统风俗在现代广告中的作用,使我们更加认识到信息时代传统风俗文化在广告传播及商业活动中的意义。 The cultural heritage with profound traditions and customs has become one of the major cultural factors in the modern advertising campaign. From the customs and culture, it can obtain the material and inspiration of modern advertising and conquer the public through its unique charm. Explore the role of traditional customs in modern advertising, so that we more aware of the significance of the traditional customs and culture in the information age in the dissemination of advertising and commercial activities.