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《帮女郎帮你忙》不过是一档电视热线服务节目,又并非黄金时段播出,然而一经开播,便反响强烈。此档栏目一直占据当地可以收看的频道同一时段收视第一的位置。是什么原因使得该栏目能够闪亮登场并持续发展火爆至今?笔者认为,一个重要的和基本的原因就是主创人在对服务节目进行符合电视传媒本体规律的创新中,重视该栏目的品牌塑造,特别是注重该栏目品牌核心价值的锻造。以服务的姿态和名义呵护民生,打理民情,照料民意,是近年来各地民生新闻资讯节目所走的一条创新的路子。
“Help girl help you” is just a television hotline service, but also not prime prime time broadcast, but once started, it reverberates. This section of the file has always occupied the local channel can watch the same time viewing the first position. What is the reason that makes the column debut and continue to develop so hot? I believe that one of the important and basic reason is that the innovators in the service program in line with the law of television media ontology innovation, pay attention to the column brand building, In particular, focus on the part of the brand’s core values forging. Taking care of people’s livelihood as a gesture of service and taking care of public sentiments and taking care of public opinion is an innovative approach taken by people’s livelihood news and information programs all over the country in recent years.