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随着我国国内经济建设发展水平的不断提升,民航业的发展势头也越来越加迅猛,民航企业所面对的市场也愈加广阔,但是在市场逐渐扩大、机遇逐渐增多的同时,来自同行业的竞争压力也在不断增大,因此如何有效发展属于自己的旅客,如何稳定企业收益以及如何在未来市场竞争中获取属于自己的一席之地就成为民航企业经营决策工作的重要内容。本文重点谈谈民航旅客中的常旅客发展问题,提出一些在常旅客发展及维系工作中应该注意和加强的措施,以供参考。
With the continuous improvement of the development level of China’s domestic economy, the development momentum of the civil aviation industry is also becoming more and more rapid. The market faced by civil aviation enterprises is also getting broader. However, as the market gradually expands and opportunities gradually increase, Therefore, how to effectively develop their own passengers, how to stabilize their earnings, and how to gain their own place in future market competition has become an important part of the business decision-making of civil aviation enterprises. This article focuses on the development of frequent flyers among civil aviation travelers and suggests some measures that should be taken into account and strengthened in the development and maintenance of frequent flyers for reference.