论文部分内容阅读
专题旅游休闲活动不仅具有吸引公众、旅游者、新闻媒介的关注 ,塑造行业、区域旅游业形象 ,消除消极影响 ,发展良好主客关系的公关活动功能 ;同时对于旅游业来说其本身就是一项增加旅游收入 ,开发旅游经济新增长点 ,促进旅游业持续均衡发展 ,规避国内外区域性危机对旅游业构成的不良影响 ,增加就业 ,带动相关产业迅速发展 ,鼓舞当地人民士气 ,使重点旅游目的地真正跻身国际大都市行列的重要标志性旅游项目。
Thematic tourism and leisure activities not only have the function of attracting public, tourists and media attention, shaping the industry and regional tourism image, eliminating negative effects and developing public relations activities with a good relationship between hostagers and tourists; at the same time, tourism itself is an increase Tourism revenue, develop a new growth point of tourism economy, promote the sustained and balanced development of tourism industry, avoid the adverse effects of the regional crisis at home and abroad on the tourism industry, increase employment, promote the rapid development of related industries, encourage local people’s morale and make the key tourist destinations Really among the ranks of the international metropolis is an important landmark tourism projects.