成功的广告当是那些能迅速撩拨起人们强烈购买欲的广告。然而,并非所有人的购买欲都是广告所能撩拨起来的。对于那些信奉“酒香不怕巷子深”的人们来说,再好的广告也有“王婆卖瓜,自卖自夸”之嫌。这种心理,是广告存在的文化背景的一部分。其实,那些相信“酒香不怕巷子深”的人,有几个真正跋涉过曲里拐弯的“深巷子”而吧咂品尝过那酒的味道呢?但他们硬是对酒香与巷子长短之间的关系产生了一种执著的信念。更有甚者则由这种信念衍化成某种偏执,认为香浓美味的酒必在深长曲折的巷子里 Successful advertisements should be ads that prompt the intense buying of people. However, not all people’s desire to buy is advertised. For those who believe in “wine is not afraid of the alley ” people, no matter how good the ads have This psychology is part of the cultural context in which the ad is present. In fact, those who believe “wine is not afraid of the alley ” people, a few really trek through the corner “deep alley ” and 咂 tasting the taste of that wine? But they are hard on the length of wine and alley The relationship between produced a persistent belief. What is more, is evolved from this belief into some paranoid, that fragrant and delicious wine must be in the long twists and turns of the alley