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美赞臣安婴A+系列奶粉之“聪明”系列平面广告今年时逢知名跨国企业美赞臣100周年庆,作为美赞臣奶粉产品中国区的广告代理商广州盛世长城,适时地为美赞臣安婴A+系列奶粉推出创新之作——“聪明”系列平面广告。“聪明”系列平面紧扣美赞臣婴幼儿奶粉“促进脑部发育,让孩子更聪明”的卖点,与过往众多同类产品采用繁复说教的广告手法不同,以简洁、单纯的表现手法诠释出孩子的聪明:宝宝将玩具摆放成星系图、将巧克力豆构成了DNA序列、
Mead Johnson A + series of infant milk powder, “smart” series of print ads This year when the well-known multinational Mather Apple’s 100th anniversary, as Mead Johnson milk powder products in China advertising agency in Guangzhou Saatchi Saatchi, timely launch of the Mead Johnson A baby Infant Series A Innovative - “smart ” series of print ads. “Smart ” series of planes closely Mead Johnson infants and young children milk “to promote brain development, to make children smarter ” selling point, with many similar products in the past using complex preaching different advertising tactics, simple and simple expression of interpretation Out of the children’s smart: the baby will be placed in a toy galaxy diagram, the chocolate beans constitute a DNA sequence,