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在中国电子商务行业大发展的背景下,政策文件对三农问题持续聚焦,农产品因为电子商务的出现改变了传统的市场交易模式,并因其跨区域、低成本、高效率等优势而得到迅速发展。在县域农产品电子商务逐渐发展的今天,韶关市农产品电子商务仍然存在诸多问题:基础设施落后,网商规模小数量少且组织化程度低,农产品品牌化建设弱,专业电商人才缺乏,平台建设落后等。因此本文希望借鉴典型县域农产品电商案例“遂昌模式”的成功经验,针对韶关市农产品电子商务发展提出适合的对策和建议。
In the context of the great development of China’s e-commerce industry, the policy document has continuously focused on the issue of agriculture, rural areas and farmers. Because of the emergence of e-commerce, agricultural products have changed the traditional market transaction mode and are rapidly gaining advantages due to their advantages of cross-regional, low-cost and high efficiency development of. In the gradual development of e-commerce of agro-products in the county, there are still many problems in e-commerce of agro-products in Shaoguan City. The infrastructure is backward, Backward and so on. Therefore, this paper hopes to learn from the successful experience of typical county agricultural electricity supplier case “Suichang mode ”, and put forward suitable countermeasures and suggestions for the development of agricultural e-commerce in Shaoguan.