目前,外界对报业的转型升级有不同的认识,但最基本的一点是:转型不是让纸媒都转向数字媒体,在技术层面,该升级的可以升级,但传统媒体和新媒体之间是相互融合的,不能变成同一种东西。报业转型升级的关键是实现更加快捷的信息传递和更大范围的覆盖。 At present, the outside world has different opinions on the transformation and upgrading of the newspaper industry. However, the most basic point is that the transition is not to shift the paper media to digital media. On the technical level, the upgrade can be upgraded. However, the traditional media and the new media are mutually interdependent Fusion, can not become the same thing. The key to the transformation and upgrading of the newspaper industry is to achieve more efficient information delivery and wider coverage.