日前,休闲装领军品牌以纯因公司政策调整,天猫、京东以及独立商城等销售渠道全部暂停运营。“各位亲,我们正在调整中,请各位亲光临以纯品牌各线下实体店,分享以纯最新时尚服饰。”这是记者打开以纯天猫旗舰店网页时看到的公告,而店内所有商品均已下架,仅保留几张宣传海报。以纯此次的电商战略调整牵动了服装业和电商业的神经。 Recently, casual wear leading brands purely due to corporate policy adjustments, Tmall, Jingdong and independent mall sales channels such as the suspension of all operations. “Dear, we are adjusting, please come to visit the pure brand line stores, to share the latest fashion. ” This is a reporter to open the page to see the announcement of pure Lynx flagship store, and all the goods in the store Have been off the shelf, leaving only a few promotional posters. The purely this e-commerce strategic adjustment affects the nerve of the clothing industry and electricity business.