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开发和保护地理标志农产品,能够传承地域特色文化、提高和保证农产品质量、促进农村经济发展及生态文明建设。但由于其种植面积盲目扩大导致的产量剧增、销售渠道分散、游资炒作、品牌建设工作滞后等原因,地理标志农产品价格大起大落,农民丰产不丰收,制约着该领域的持续发展。本文从加强政府宏观调控、完善营销网络、建设特色品牌、保护生态系统等角度提出了对策建议。
The development and protection of agricultural products of geographical indications can inherit the culture with regional characteristics, enhance and ensure the quality of agricultural products, and promote the rural economic development and ecological civilization. However, the price of agricultural products with geographical indications fluctuated greatly due to the sharp increase in output due to the blind expansion of planting area, the diversification of sales channels, the hot-money investment and the laggardness in brand building. Farmers’ high yield did not increase, which hinders the sustainable development in this area. This article puts forward countermeasures and suggestions from the perspectives of strengthening the macro-control of the government, improving the marketing network, building distinctive brands and protecting the ecological system.