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随着金融一体化进程的加快,传统的营销模式已被打破,一些新兴的营销模式正试图重整游戏规则,如“媒体营销”、“电话营销”、“方案营销”等全新的营销模式将被中国寿险界首次引入。业内人士认为,寿险营销模式悄悄变脸,并将在不久的未来呈现“百花齐放”的局面。
With the acceleration of financial integration, the traditional marketing model has been broken. Some emerging marketing models are trying to reorganize the game rules. New marketing models such as “media marketing,” “telemarketing,” and “program marketing.” Was first introduced by China’s life insurance industry. The industry believes that life insurance marketing model quietly changed face, and will be presented in the near future, “Hundred Flowers bloom” situation.