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随着现代经济的快速发展以及全球化趋势的不断加剧,广告已经成为了人们生活中的重要组成部分,在全媒体时代之下,广告作为一种重要的信息表达模式以及视觉传达设计形式,其不仅能够促进信息的优化配置以及利用,还能真正地突破时间和空间的限制,为产品的销售以及服务质量的提升提供更多的可能性和便利。但是各种眼花缭乱的广告过于注重形式主义,导致许多的受众只能够视而不见,为了突破这一不足,在进行视觉传达设计的过程之中,设计师必须要体现一定的表现语言以及精神特质,真正地将广告设计与现代设计相结合,通过超现实主义的展现来提高整体的设计质量。
With the rapid development of modern economy and the increasing trend of globalization, advertising has become an important part of people’s life. Under the all-media age, advertising is an important form of information expression and visual communication design. Not only can promote the optimal allocation of information and utilization, but also truly break the time and space constraints, product sales and service quality improvement provides more possibilities and convenience. However, a variety of dazzling advertisements are too formalistic, resulting in many of the audience can only be turned a blind eye, in order to break through this shortcoming, in the process of visual communication design, designers must reflect certain performance language and spiritual qualities, really Combine ad design with modern design to enhance the overall design quality through surrealistic presentation.