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貌似愚蠢的行为背后存在着一个特殊的大脑决策系统,它能让我们在不同情境下做出匪夷所思的决策。有两个人同时排队买电影票。甲在A电影院排队,当他到达售票窗口时,得知自己恰好是第100万名顾客,并因此获得了100美元的奖励。乙在B电影院排队,排在他前面的那个人恰好是第100万名顾客,因此那个人获得了1000美元的奖励,而乙作为紧随其后的顾客,只得到了150美元的奖励。那么,你愿意做甲还是乙?理性经济学家猜测,任何正常人都会选择做乙,因为可以比甲多得50美元。可事实上,大多数人都宁愿自己是甲。他们之所以做出这种非理性的选择——放弃额外的50美元,只是为了回避那种只差—点儿就能拿到
Behind seemingly stupid behavior there is a special brain decision-making system that allows us to make incredible decisions in different situations. Two people queued to buy movie tickets at the same time. A queue in the A movie theater, when he arrived at the ticket window, he learned that he happened to be the one millionth customer, and therefore received a $ 100 award. B was lined up at B-Cinema and the one ahead of him was exactly the 1 millionth customer, so that person received a $ 1,000 reward and B as a follow-up customer received only $ 150. So, are you willing to do A or B. rational economists have speculated that any normal person will choose to do B, because you can get more than 50 US dollars. In fact, most people would rather be their own. The reason they make this irrational choice - to give up an extra $ 50, just to avoid that kind of difference - to get something