出版是什么?我觉得出版一定程度上是个经验产业。我们很多学科都在学术上有理论的范畴,而出版这个学科很难规范,更多的是靠从业者的经验和实践。出版既是一个产业,也是一种文化。光有文化故不好出版,光讲产业也做不好出版。出版是需要具有服务精神的文化中间人承担的工作。文化中间人是指既懂作者能创造什么,又懂读者市场需要什么的那种人。如果他们的文化素养中又别具服务精神,普罗米修斯那种窃火救人的精神,才能做出成就。商务印书馆是几个印刷工人开创的,但是张元济进入以后,就变得不一样了。张元济有学问,但更热心做的是文化和教育的启蒙工作,所以他能成为出版大家。出版 What is publication? I think the publication is to some extent an empirical industry. Many of our disciplines are academic areas of theory, and publication of this discipline is difficult to regulate, more by the practitioners experience and practice. Publishing is both an industry and a culture. It is not good to publish the culture of light, light industry also do a good job publishing. Publishing is a job that requires a service-oriented cultural middleman. Cultural middleman refers to the kind of person who knows what the author can create and what the reader’s market needs. If their cultural literacy and unique service, Prometheus stolen the spirit of rescue workers in order to make achievements. The Commercial Press was started by several printers, but after Zhang Yuanji entered, he became different. Zhang Yuanji has learned, but he is more enthusiastic about cultural and educational enlightenment, so he can become a publisher. publishing