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海洋文化产业是富有发展潜力的新兴产业,是文化经济学在海洋经济领域应用的具体产物。海洋文化产业是指提供涉海文化产品生产与服务的行业,包括海洋新闻出版发行服务、海洋广播电视电影服务、海洋文化艺术服务、海洋文化信息传输服务、海洋文化创意和设计服务、海洋文化休闲娱乐服务、海洋工艺美术品的生产、海洋文化产品生产的辅助生产、海洋文化用品的生产、海洋文化专用设备的生产。发展海洋文化产业,需要秉承以下原则:提高认识,政策保障;公益优先,经济协同;重视传承,大胆创新;注重共性,打造个性;高雅为轴,通俗为脉;塑造品牌,立足长远。
The marine culture industry is a new industry with potential for development and is a concrete product of the application of cultural economics in the field of marine economy. Marine culture industry refers to industries that provide production and service of cultural products related to the sea, including maritime news publication and distribution services, marine radio and television film services, marine culture and art services, marine cultural information transmission services, marine cultural creativity and design services, marine culture and leisure Entertainment services, production of marine arts and crafts, auxiliary production of marine cultural products, production of marine cultural goods, and production of specialized marine culture equipment. To develop the marine culture industry, we need to uphold the following principles: raising awareness, safeguarding policies; giving priority to public interests and economic cooperation; attaching importance to inheritance and making bold innovations; paying attention to commonality and creating individuality;