在变迁的时代,经济与文化相得益彰,文化在经济发展中的功能日益凸现。如消费文化、组织文化、企业文化、品牌文化、管理文化、网络文化……林林总总,当文化已逐渐渗透到经济社会的各个层面时,文化营销也就应运而生。1.营销思想的历史变迁营销学于20世纪初提出,它的发展源于经济学对商品交换过程的研究,起先只是研究商品交换中的规律, In the era of change, economy and culture complement each other, and the function of culture in economic development is increasingly highlighted. Such as consumer culture, organizational culture, corporate culture, brand culture, management culture, and network culture... When the culture has gradually penetrated into all aspects of economic society, cultural marketing has also emerged. 1. Historical changes in marketing ideas Marketing was proposed at the beginning of the 20th century. Its development stems from the study of the process of commodity exchange by economics. At first, it only studied the laws of commodity exchange.