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视觉营销在近些年来被广泛应用,它主要的目的是如何能够更好的进行展示空间以及展示陈列的设计,使其能够通过视觉上的处理更好的进行空间陈列表现。通过视觉营销的手段对展示空间进行打造,能够使展示空间具有独特的风格和氛围。优秀的展示陈列空间除了能够向顾客传达出该空间相应的商业销售的信息外,同时还应该具有能够进行企业品牌形象的传播和推广的作用。因此,如何更好的利用视觉营销打造合理的展示空间是一个值得深入研究的课题。
Visual marketization has been widely used in recent years. Its main purpose is how to better display space and display the design of the display so that it can perform better spatial display performance through visual processing. The visual display of marketing through the means to create, can make the display space has a unique style and atmosphere. In addition to being able to communicate to customers the information about the commercial sales of the space, an excellent display space also has the function of being able to spread and promote the corporate brand image. Therefore, how to make better use of visual marketing to create a reasonable exhibition space is a subject worth further study.