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义乌葡萄酒市场特点义乌葡萄酒主要销售渠道以餐饮、商超、夜场、专卖店为主,烟酒店、批发市场等为辅。平时在餐饮、商超、夜场看到的促销比较少,而在过节的时候,对于一些礼品盒的酒促销情况就比较多。义乌葡萄酒尚未形成细分格局,随意购买者比较多,且多受促销影响,价格往往成为购买与否的决定因素。义乌消费者品牌意识很强,但是对于葡萄酒的文化了解甚少,热衷于名牌和进口酒。由于消费人群、消费层次、消费习惯的差异,而在商超、餐饮、夜场消费方面表现出不同的特点。
Yiwu wine market characteristics Yiwu wine main sales channels to catering, supermarkets, night market, store-based, smoke hotels, wholesale markets, supplemented. Usually in restaurants, supermarkets, night market to see the promotion is relatively small, and in the holidays, for some gift box of wine sales more. Yiwu wine has not yet formed a breakdown pattern, free to buy more, and more affected by the promotion, the price is often the deciding factor in the purchase or not. Yiwu consumer brand awareness, but little understanding of the wine culture, keen on brand names and imported wine. Due to differences in consumer groups, consumption levels and spending habits, they show different characteristics in terms of supermarkets, restaurants and nightlife.