酒店网络销售已成为酒店营销工作的重点,拉萨酒店业开展网络销售的时间晚、质量差,急需从先进饭店吸取经验。本文从拉萨福朋喜来登酒店的网络销售入手,研究其渠道、价格、产品及信息和渠道管理策略,以期为拉萨酒店业的网络营销提供参考。 Hotel network sales has become the focus of hotel marketing efforts, Lhasa hotel industry to carry out online sales late, poor quality, urgent need to learn from the advanced restaurant experience. This article starts with the online sales of Four Points by Sheraton Hotel in Lhasa, and studies its channels, prices, products and information and channel management strategies in order to provide a reference for the online marketing of the hotel industry in Lhasa.