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近年来,伴随时代的发展和人们审美观念的改变,包装在人们生活中的地位凸显,农产品包装也不例外,消费者对农产品包装的需求也随之提高。本文从如何有效地促进农产品成功销售出发,重点剖析了我国农产品包装设计的症结所在,并提出几点改善意见,以期为农产品品牌的推广和塑造提供有效的措施和方法,更好地促进农产品行业的销售和发展。
In recent years, along with the development of the times and the change of people’s aesthetic concept, the status of packaging in people’s life is prominent. The packaging of agricultural products is no exception, and consumers’ demand for packaging of agricultural products also increases. This article starts from how to effectively promote the successful sale of agricultural products, focusing on the crux of China’s agricultural product packaging design and put forward some suggestions to improve the promotion and shaping of agricultural products to provide effective measures and methods to better promote the agricultural products industry Sales and development.