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“西北省级电视台”①作为我国内地广播电视业的重头兵,近10年来,在全球化和区域化发展战略的影响下,在媒体产业格局快速转型变化的冲击下,正处在一个挑战与机遇并存的时期。西北省级电视台要想在竞争日趋激烈的媒介市场中谋生存、求发展,发挥后发优势,就必须摆脱以往盲目跟风的做法,深入研究媒介市场的发展态势,量身打造适合自身发展的经营模式。
“Northwest provincial level television station ” ① As a pioneer of China’s inland radio and television industry, under the influence of the strategy of globalization and regional development over the past 10 years, under the impact of the rapid transformation and change of the media industry pattern, Challenges and opportunities coexist in the period. In order to survive and develop in the increasingly competitive media market in Northwest China, it is necessary to get rid of the past blindly and follow the trend of the past and to study the development trend of the media market in depth and tailor the management system suitable for its own development mode.