书籍设计是一门关于信息传达的系统设计,其功能在于能够恰当地运用理性思维驾驭信息的传达,使信息轻松、合理、自然地传达给受众。正如《考工记》所言:“天有时,地有气,工有巧,材有美,合其四者,才能为良。”那些仅有好的材料和好的工艺技术,但缺乏整体设计构想的书籍,只会是材料与技术的不协调拼贴。 Book design is a systematic design of information transmission. The function of book design is to properly use the rational thinking to control the communication of information and to make the information easily, reasonably and naturally communicated to the audience. As the “Kaogongji” said: “There are times when there is gas, there is clever workmanship, materials are beautiful, together with the four can be good.” "Those who have only good materials and good technology, but Lack of the overall design concept of books, will only be material and technology incompatible collage.