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胡一刀负责某地区专业小家电 A 企业大卖场业务工作,与当地最有影响力的连锁大卖场(有4家分店)建立了良好的客情关系,在每个终端都占据主通道的第一个位置,而且专门有演示位置做产品的演示推广,销售在同类小家电中是最好的。最近又有几款新产品上市,现在接近年底,到了该类产品销售的旺季,胡一刀遇到一个挠头的事:一家大家电知名品牌的 B 企业,从去年起推出了系列小家电产品,其中就有与胡一刀同类的产品。他们利用品牌的优势,在卖场争夺终端第一位置,结果卖场撤掉了所有的演示台,导致 A产品销量下滑,而 B 企业产品销量不断上升。
Hu Yi knife is responsible for a regional small appliance A professional business supermarkets business, and the local most influential chain hypermarkets (4 stores) established a good customer relationship, each terminal occupy the first of the main channel A location, but also specifically to demonstrate the location to do product demonstration promotion, sales in the same kind of small appliances is the best. Recently there are several new products listed, and now near the end of the season to the sales of such products, Hu Yidan encountered a scratching the head: a large household electrical appliance brand B business since last year launched a series of small household electrical appliances, including There are similar products with a knife Hu. They take advantage of the brand, compete for the terminal in the store the first location, the results of the store removed all the demo units, resulting in a product sales decline, while the B product sales continue to rise.