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在中国整体的市场发展中,家电行业是市场竞争最充分的行业。从整体家电行业分阶段趋势演进来看行业经历了五个阶段。在上世纪80年代~90年代初期,是生产主导阶段,主要的特点是供小于求。90年代后期进入市场化阶段,此阶段主要是以批发市场为主导。90年代末和本世纪初,家电业进入激烈竞争的价格战阶段。2000年之后是渠道为
In the overall market development in China, the home appliance industry is the most competitive industry in the market. From the evolution of the overall trend of the overall appliance industry, the industry has experienced five stages. In the 1980s ~ early 1990s, it was the dominant stage of production, with the main feature of giving less than demand. The late 90s into the market-oriented stage, this stage is mainly dominated by the wholesale market. The late 90s and early 2000s, home appliance industry into the fierce competition in the price war stage. After 2000 is the channel for