微博作为互联网新媒体的重要发展形势,它不仅给现代人的社会交往与信息传播等方面都带来了巨大的改变,同时通过微博在一系列社会热点事件中所形成的影响也能够看到微博传播在社会公共事件中所起的作用。本文以网络红人“郭美美事件”为例,运用传播学理论重点分析微博传播在社会公共事件的发展过程中对公共议程的设置以及引导公共舆论方面产生十分重要的作用。 As an important development of new media on the Internet, weibo not only brought tremendous changes to the social communication and information dissemination of modern people, but also the influence we have formed through a series of social hot events in Weibo To the spread of microblogging in social public events played a role. This article uses the example of Internet Reds and Guo Mei Mei Incident to analyze the important role played by microblogging in setting public agenda and guiding public opinion in the development of social public events.