论文部分内容阅读
农产品实现绿色营销,是实现可持续发展的生态农业的必然选择,是企业参与农产品国际竞争的新武器,也是中国农产品进军国际市场的有效通行证。绿色营销是指以满足产品消费者和企业经营者共同利益为目标的社会绿色需求管理,以保护生态环境为宗旨的绿色市场营销模式。绿色营销的核心是按照生态与环保的原则来选择和确定营
Green marketing of agricultural products is an inevitable choice for realizing sustainable development of ecological agriculture. It is a new weapon for enterprises to participate in the international competition of agricultural products and a valid passport for Chinese agricultural products to enter the international market. Green marketing refers to the green marketing needs of the community to meet the common interests of product consumers and business operators as the goal of social green management, to protect the ecological environment for the purpose of the green marketing model. The core of green marketing is to select and identify battalions according to the principles of ecology and environmental protection