论文部分内容阅读
对话人物:林承雄湖南怀仁药业有限公司、怀化怀仁大药房连锁有限公司董事长兼总经理《中国药店》:对于怀仁药业在2011年度的整体发展,您的整体评价如何?林承雄:对怀仁连锁来讲,2011年是调整提升年,表现在销售提升、效益提高、员工收入增加等方面。主要成就包括:1)、“怀仁”被评选为湖南省著名商标;2)、转变营销模式,停止常规性促销活动;3)、强化品质,以品质树立品牌,推出“三大承诺”。
Dialogue: Lin Chengxiong Hunan Huairen Pharmaceutical Co., Ltd., Chairman and General Manager of Huaihua Huairen Pharmacy Chain Co., Ltd. “China Pharmacy”: What is your overall assessment of Huairen’s overall development in 2011? Lin Chengxiong: In terms of the chain of Huairen, 2011 is the year of adjustment and improvement, which is reflected in the aspects of sales promotion, efficiency improvement and staff income increase. The main achievements include: 1) “Huai Ren ” was selected as a famous brand in Hunan Province; 2) to change the marketing mode and stop the regular promotion activities; 3) to strengthen the quality and establish the brand with quality and launch the “ committed to”.