在当前社会生活中,大学的名称如同商品商标一样,具有品牌效应,有很大的潜在价值。因此,高校名称往往容易受到外来的各种侵犯,使得高校遭受巨大损失,反观,现阶段高校名称保护可操作性不强,高校保护名称意识淡薄,保护力度不够,因此,在保护高校名称过程中,有必要采取一些具体措施,加强对高校名称的保护。 In the current social life, the name of a university, like a commodity trademark, has brand effect and great potential value. Therefore, the names of colleges and universities tend to be easily infringed by outsiders, causing great losses to colleges and universities. On the contrary, in the present stage, the protection of university names is not strong, the awareness of colleges and universities is weak and the protection is not enough. Therefore, , It is necessary to take some concrete measures to strengthen the protection of university names.