如今中国的绝大多数企业都已经意识到,想要获得好的市场机会就必须尽量去满足顾客的需求。但是,市场需求千姿百态、千差万别,你不可能去满足所有的需求。而常理和大量的事实又告诉我们,改变顾客心中的需求、偏好是愚蠢的,通常也是不可能的。这样一来,对于顾客心中的需求、偏好,企业只有尽其所能去“迎合”,并在此基础上不断加以满足。企业对一些(种)市场需求、偏好的“迎合”就是“市场定位”。显 Nowadays, most enterprises in China have realized that in order to obtain good market opportunities, they must try to meet the needs of customers. However, market demands vary and vary widely. You cannot meet all your needs. However, common sense and a large number of facts tell us that it is foolish to change the needs and preferences of customers. It is usually impossible. In this way, for the needs and preferences of customers, companies can only “comply” with them and continue to meet them. “Catching up” with the demand and preference of some (species) markets is the “market positioning”. Obvious