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我们现代生活的时代,是处于新老媒体并存,新老媒体交互的时代,新媒体也就是互联网媒体,包括移动互联网媒体正在快速发展,而传统媒体主流媒体,比如说电影、电视、报纸、平面媒体,仍旧占据主流媒体的状况,所以今天的时代叫做全媒体化的时代,因此,相关新媒体时代的营销应该综合利用该媒体时代发展的作用,进一步促进动漫产品的营销。根据时代的不断发展与进步,新媒体时代的动漫产品营销手段也在不断的变化,媒体时代具有媒体融合的特征,集
The era of our modern life is an era in which new and old media coexist and new and old media interact. New media, that is, Internet media, including mobile Internet media, are rapidly evolving. However, traditional media mainstream media such as movies, television, newspapers, The media still occupy the mainstream media. Therefore, the era of today is called the all media era. Therefore, marketing in the new media era should make full use of the development of the media era to further promote the marketing of animation products. According to the continuous development and progress of the times, the animation product marketing methods in the new media era are also constantly changing. The media age has the characteristics of media convergence.