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在经济全球化时代,产品同质化现象日趋严重,如何在传统文化基础上实现产品设计创新成为重要课题。分析以传统文化为主题的成功设计案例,提出产品设计中传统文化重生的设计方法:“神”层面的造物思想传承、“形”层面的历史原型创新、以“形”传“神”的综合性表现,最后开展关于湖湘文化的陶瓷餐具设计实践,论证设计方法的可行性。
In the era of economic globalization, product homogeneity has become increasingly serious. How to realize product design innovation based on traditional culture has become an important issue. This paper analyzes the successful design cases based on the traditional culture and puts forward the design methods of the traditional culture rebirth in the product design: the inheritance of the ideology of creation and the historical prototype innovation at the level of “god” and the “prototype” “God ” comprehensive performance, and finally carry out the design practice of ceramic tableware on the Huxiang culture, demonstrate the feasibility of the design method.