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世界范围内,体育产业都在急速增长,并且没有丝毫减速的迹象,在中国,体育产业正逐渐成为朝阳产业,并成为国家供给侧改革激发新需求的一把利剑。体育产业一跃成为了现代服务业的重要组成部分,是新经济增长点和促进社会就业的重要载体,这意味着会出现越来越多的体育公司和体育产品,随之而来的也将是体育营销快车的再次提速。现代商业竞争已经摆脱了“夺钱”的初级阶段,“夺人”才是网络社交时代企业的首要战略,而争夺过程的重要手段之一就是体育营销。
In the world, the sports industry is growing rapidly with no sign of any slowdown. In China, the sports industry is gradually becoming a sunrise industry and has become a sword for stimulating new demands by the country’s supply-side reform. The sports industry has become an important part of the modern service industry, an important carrier of the new economic growth point and the promotion of social employment. This means that more and more sports companies and sports products will emerge, and the ensuing will Speed sports marketing is speeding up again. Modern commercial competition has got rid of the initial stage of “winning money”, and “winning people” is the primary strategy of enterprises in the online social era. One of the important means of the competition is sports marketing.