赫德矫正惠普航向

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虽然上任只有9个月的时间,惠普的这位新任 CEO已经赢得了信任. 2005年12月13日的纽约刚下了一场雪, 天气已是非常的寒冷.很快就要到圣诞节了,街上的人们都是行色匆匆.但是, 纽约时报广场附近的喜来登酒店里却是一片热火朝天的景象,偌大的会议室中座无虚席,这里正在召开惠普全球分析师大会.“,”On the HP Global Analysts Conference held on December 13, 2005, newly installed HP CEO Mark Hurd announced future strategy. After the controversial HP-Compaq Merger, HP underwent years of underperformance and adjustment. When Carly Fiorina was in office, HP set the goal to become the leader of world IT giants. But the seemingly client-oriented organization structure added to the complexity of the company, while the cumbersome performance evaluation system dragged its morale. Nine months ago, Hurd, a veteran of NCR replaced the ousted Carly Fiorina as CEO, started the correction of HP's course. Now, this 48-year-old steady-going CEO has won credit and restored people's belief in HP. He is excellent in using numbers to understand the trade, set the objectives and manage the business. He puts more emphasis on operation and execution; keeps the great expectation, while streamlines the company. As a minimalist, he restored the Personal Systems Group (PSG) from Image and Printing Group (IPG), thus reorganized HP into three relatively independent groups with clearer responsibilities. PSG doubled its margin profit; IPG continued the expansion of its business and development of new products. With more resources in their hands, the profit of Technology Solutions Group (TSG) increased 48% in 2005. The conference declared the layoff of 15,300 staff in the future, as well as the creation of more positions in developing countries. Within this nine-month New Deal, major groups are reviving at the same time. Hurd is cited as HP's Lou Gerstner, Jr. Just as what IBM had done 10 years before, the giant ship of HP has raised its anchor and will sail to the new ocean. The overall strength of HP is now approaching that of IBM. Always caught between IBM and Dell, HP still lacks a clear image. Hurd dismisses any 'me too' attitude, saying HP has advantages in many core fields and will remain a tech company.
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