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在以立体网络、数码复制和零距离传播为特征的电子媒介时代,传播模式广泛而深入地改变、整合着人类活动与其生活世界的内在关联,在深层次上塑造着人们的情感、幻想、价值观以及对自我和世界的认知方式。当代西方马克思主义学者的媒介批判理论分析了消费社会语境下大众传媒所承载的构建意识形态景观的功能,其隐性地将消费主义、享乐主义作为一种普适化的价值观,植入了人们对于日常世界的生存体验,从而界定、支配着新的文化领导权。就此而言,如何在瓦解意识形态景观的同时建构新的社会主义文化领导权,成为马克思主义大众化所面临的重要问题和突破口。
In the era of electronic media characterized by three-dimensional network, digital copying and zero-distance communication, the mode of communication has been extensively and deeply changed and integrated with the intrinsic connection between human activities and the world of life, and at the deeper level, people’s emotions, fantasies and values have been shaped As well as the way of knowing yourself and the world. Contemporary Western Marxist scholars’ theory of media criticism analyzes the function of constructing the ideological landscape carried by the mass media in the context of consumer society, implicitly embedding consumerism and hedonism as a universal value People’s living experience of the everyday world defines and dominates new cultural leadership. In this sense, how to construct a new socialist leadership under the conditions of disintegrating the ideological landscape has become an important issue and a breakthrough for the popularization of Marxism.