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2011年1月1日,49岁正值风华正茂的吴俊鹏,接任新加坡航空公司首席执行官。根据他的一贯工作作风,业内人士均认为他应该是一个温和性格的领导者,但是,四年的工作业绩,却让人们看到了一个敢于大胆创新和进取的吴俊鹏。新航面对的最大挑战是:市场环境已经发生了巨大变化,低成本航空发展速度惊人,竞争力强劲的海湾航空公司进入到东南亚,不仅占有市场,还拥有了“袋鼠航线”的控制权;而新航一些人却依然将自己锁定在“高端品牌”狭小格局中,
January 1, 2011, 49-year-old Wu Chun-peng is flourishing, took over as Chief Executive of Singapore Airlines. According to his consistent style of work, the insiders think he should be a gentle personality leader, but four years of work performance, let people see a courage to bold innovation and progress Wu Junpeng. Singapore Airlines face the biggest challenge is: the market environment has undergone tremendous changes, low-cost aviation development amazing speed, competitive Gulf Airlines into Southeast Asia, not only has a market, but also has the “Kangaroo route” control ; While some Singapore Airlines still locked themselves in the “high-end brand ” a small pattern,