论文部分内容阅读
索尼面对品牌低迷期。迫切需要有世界杯这样的大事件让自己的品牌一振,展示自己的技术实力,让人们有机会接触索尼的产品,打开局面。
Sony face brand downturn. There is an urgent need for such a major event as World Cup to make their own brand, show their technical strength, so that people have access to Sony’s products, open the situation.