本文对北京地区消费者的调查数据采用交叉分析方法,分析了消费者在北京地区农家乐消费额的影响因素。研究表明:消费者年龄、文化程度、收入水平、职业、最高学历,对农家乐的日人均消费额都有一定的影响。其中,年龄与收入和日人均消费关系显著,呈正相关。并结合影响因素,对农家乐项目提出相应政策建议。 In this paper, the survey data of consumers in Beijing using cross-analysis method, analysis of consumer spending in Beijing peasant music influencing factors. The research shows that consumers’ age, education level, income level, occupation, highest education have a certain influence on the per capita spending of farmhouse music. Among them, the relationship between age and per capita income and daily consumption was significant and positively correlated. Combined with the influencing factors, put forward corresponding policy suggestions to the farmhouse project.