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传媒经济与管理研究是一个关注、分析经济力量如何影响传媒体系、传媒行业和传媒机构,探寻出版、广电、网络等具体传媒行业的内在经济机理及其对传媒文化的作用规律的研究领域。在过去数十年中,传媒经济与管理研究在全球范围内迅速兴起并广泛开展。近年来,中国传媒业在国内外宏观环境和相关产业政策的影响下,正快速经历市场化、产业化转型,传媒经济与管理研究因此在中国获得愈来愈
The study of media economy and management is a concern to analyze how economic forces affect the media system, media industry and media organizations, and explore the internal economic mechanism of specific media industries such as publishing, broadcasting and television networks and their research on the law of media culture. In the past decades, the study of media economy and management has rapidly emerged and expanded worldwide. In recent years, under the influence of domestic and international macroeconomic environment and related industrial policies, the Chinese media industry is rapidly experiencing a marketization and industrialization transformation. As a result, the media economy and management research are getting more and more in China