被称为第四媒体的互联网飞速发展,使原有传媒之间的竞争更趋白热化,对传播手段相对处于劣势的城市广播来说,如何在新的竞争环境中找准自身的发展战略,是关系到生死存亡的大问题。一个媒体究竟会不会被取代,归根到底是看其有没有存在的社会需求。就拿广播来说,互联网即使同广播 The rapid development of the Internet, known as the Fourth Media, has intensified the competition among the original media. For urban broadcasting, where the means of communication are at a disadvantage, how to identify its own development strategy in the new competitive environment is Related to the big issue of life and death. Whether a media will be replaced in the final analysis depends on the existence of its social needs. Take radio for example, the Internet is broadcast