群众文化作为一种社会历史文化现象,是伴随着人类的生产生活实践而产生的,可以说,自从有了人类,就有了群众文化。纵观群众文化的发展历史,无论从内涵到外廷,还是从内容到形式,都有了极大的充实与丰富,对其本质特征的探讨也进一步规范科学,如武汉大学出版社出版的《群众文化学概论》指出:“群众文化是人民群众为满足精神生活需求,以自身活动为主体,以自我娱乐为目的进行的具有民族特色、地方特色和综合性、普及性、传承性的各类文化活动”。而群众文化专家郑时雍 Mass culture, as a social historical and cultural phenomenon, is accompanied by the practice of human production and life. It can be said that mass culture has existed since human beings. Throughout the history of the development of the mass culture, both from the connotation to the outer court, or from the content to the form, have greatly enriched and enriched, the exploration of its essential characteristics also further standardize science, such as Wuhan University Press published “ Introduction to mass culture ”:“ The mass culture is the most important feature of the mass culture, which is characterized by the ethnic characteristics, the local characteristics, the comprehensiveness, the universality and the continuity inherited by the masses of the people in order to meet the needs of the spiritual life, with their own activities as the main body, Class cultural activities ”. The mass culture expert Zheng Yong