80年代初 ,公共关系从欧美进入我国大陆 ,在经历了引进、误区两个阶段之后 ,现已经进入了稳步发展的时期。随着市场经济的建立 ,作为一门塑造组织形象的科学 ,《公共关系学》越来越受到政府部门、企业界人士及青年学生的重视和欢迎 ,全国各高等院校也相继开设了《公共关系学》? In the early 1980s, when public relations entered the Mainland from Europe and the United States, it has now entered a period of steady development after two stages of introduction and misunderstanding. With the establishment of a market economy, as a science that shapes the organizational image, “public relations studies” are increasingly valued and welcomed by government departments, business people and young students. All colleges and universities in the country have also set up “public Relationships ”?