随着计算机网络技术和多媒体技术在现代社会广告行业的迅速蔓延,现代影视广告在四大传统媒介中的作用也越来越重要。早期的影视广告受到电视媒体的限制,只能坐在家里接受信息,信息的传播受到载体的束缚。而随着新技术的发展,影视广告的形式逐渐呈现多元化,影视广告的外缘也逐渐延伸。 With the rapid spread of computer network technology and multimedia technology in the advertising industry of modern society, the role of modern film advertising in the four traditional media is becoming more and more important. Early television ads by the television media restrictions, can only sit at home to receive information, information dissemination by the carrier of the bondage. With the development of new technologies, the form of film and television advertising is gradually diversified, and the periphery of film and television advertising is also gradually extended.