目前我国正处于知识经济时代,营销的环境对企业的发展很重要。本文分析了在企业发展中市场环境与人才环境对其的影响,以及讨论了企业应对变化的营销环境的有效措施。环境对于事物的发展和生存都有直接的影响,尤其是经济型的企业,其主要是以获得利益为目标的,因此企业在产生和成长过程中环境对其影响相当大。对于市场营销环境的好坏直接制约企业的发展,它是维持企业正常运营的保障,企业不能脱离它而单独的存在。其中影响企业生存和发展的环境分为两 At present, our country is in the era of knowledge economy, marketing environment is very important for the development of enterprises. This paper analyzes the impact of market environment and talent environment on the development of enterprises and discusses the effective measures that enterprises should face to the changing marketing environment. The environment has a direct impact on the development and survival of things. Especially for the economy-oriented enterprises, which are mainly aimed at obtaining benefits, the environment exerts a great influence on the enterprises in their production and growth. For the marketing environment is a direct constraint on the development of enterprises, it is to maintain the normal operation of enterprises, enterprises can not separate from it and exist. Which affect the survival and development of enterprises environment is divided into two