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相较于传统广电媒体,新媒体的优势主要体现在突发事件直播以及互动娱乐上,新媒体对传统媒体的挑战在外景主持方面尤为明显。近年来,中国电视节目中的外景主持也在不断创新,本文以《远方的家》《新闻调查》《爸爸去哪儿》《数说命运共同体》四档节目为例,分析探讨了在旅游类、调查类、娱乐类、新闻类外景节目中,外景主持人(记者)扮演了什么样的角色,该如何表现等问题,以便为现今中国电视节目外景主持的创新与发展提供一些参考。
Compared with the traditional radio and television media, the advantages of new media are mainly reflected in the live broadcast of emergencies and interactive entertainment. The challenge of traditional media by new media is particularly evident in the hosting of external scenes. In recent years, the location of Chinese TV programs is also constantly innovating. In this paper, taking the “fourth home program” of “Home of Afar”, “News Survey”, “Where is Dad?” And “Counting Destiny Communities” Surveys, entertainment, news appearances, what kind of role the host (reporter) plays and how to behave so as to provide some reference for the innovation and development of the present situation of the Chinese television program.