首因效应(Primacy Effect)是指人们在社会认知过程中,最先输入的信息产生的显著影响,是由第一印象引起的心理倾向。首因效应在人们的艺术接受过程中作用明显,在艺术品市场同样不容忽视,代表性艺术家的代表作之所以被买家青睐,第一印象是最重要的原因。理解首因效应,不仅有利于解读艺术品市场的高价现象,也会带给艺术品投资者有益的启示。 Primacy Effect refers to people’s social cognition in the process, the first input of information has a significant impact, is caused by the first impression of the psychological tendencies. The first cause effect in people’s art to accept the role of obvious process, the same can not be ignored in the art market, the representative of the representative of the reason why the artist was buyers, the first impression is the most important reason. Understanding the first-cause effect is not only conducive to interpreting the high prices in the art market, but also bringing useful enlightenment to the art investors.