大数据方兴未艾,以前所未有的深度和广度裹挟着越来越多的学科向前发展,新闻传播学概莫能外。那么,在大数据的时代背景下,传统的马克思主义新闻理论对其是否还具有指导意义?大数据和数据新闻又给马克思主义新闻理论带来了哪些冲击?本文从真实性、群众观点、工作方法、“耳目喉舌论”、舆论指导方式五个维度入手分析,解答上述问题,并对大数据及数据新闻进行批判性的反思。提出新的时代背景下,马克思主义新闻理论应坚守的几点基本原则。 With the advent of big data, more and more disciplines are being entrenched with unprecedented depth and breadth, and journalism and communication can not be achieved. So, in the era of big data, the traditional Marxist news theory to its whether it also has guiding significance? Big data and data news to Marxism news theory what impact? This article from the authenticity, the mass point of view, work Methods, “eyes and mouth Mouth Theory ”, the five dimensions of public opinion guidance to start the analysis, answer the above questions, and critical review of big data and data news. Put forward some basic principles that Marxism press theory should stick to in the new era background.